political advertising

Latest about political advertising

Kang vs. Kodos

Political Advertising Goes Streaming (Wolk)

By Alan Wolk last updated

Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience

Business
A campaign sign graveyard

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV

By Joe Marino published

BC Guest Blog
voting and politics

Viewers Are Paying Attention to Political Advertising: TVision

By Jon Lafayette last updated

Independent voters are particularly engaged, study finds.

Currency
Lachlan Murdoch, CEO, Fox

Fox Super Bowl Ads Getting Record Prices: Lachlan Murdoch

By Jon Lafayette last updated

Company not seeing ‘adverse advertising impact,’ CEO says

Currency
E.W. Scripps

Scripps Expects $270 Million in Political Advertising in 2022

By Jon Lafayette last updated

Broadcaster reports net income of $29.2 million in second quarter

Currency
Hulu user interface

Disney Flips and Will Accept Political Advertising on Hulu

By Jon Lafayette last updated

Company said streamer will follow broadcast, cable policy

Currency
Innovid mrc

AdImpact Picks Innovid To Measure Political Ads on Linear and CTV

By Jon Lafayette published

CTV to play a bigger role in election campaigns

Currency
Election Ad Campaign Spending

Scripps Leads New Station Group Aiming To Bring Political Ads to CTV

By Jon Lafayette published

Cox Media Group, Capitol Broadcasting, Graham Media participating in consortium

Advertising
FCC's 2020 seal

FCC Expands Qualified Candidate Activity To Include Online

By John Eggerton last updated

Said website or social media presence counts toward definition

Policy
Capitol Hill

Fair and Clear Campaign Transparency Act Introduced

By John Eggerton published

Bill would require agency to 'modernize' political ad reporting requirements

Policy
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