Latest political advertising
Spanish-Language TV Sees Big Political Spending in Florida
By Jon Lafayette last updated
Kantar: Biden accounts for 62% of campaign spending
Heavy Election Spending Has Brands Changing Plans
By Jon Lafayette published
Half of those surveyed by Advertiser Perceptions are taking evasive action against political clutter
Tegna Sees Record Political Spending Boosting 3Q Revenue
By Jon Lafayette published
Tegna, releasing preliminary financial results for the third-quarter said that a record-breaking year for political advertising will boost revenue by 34% to $738 million.
Political Ad Dos and Don’ts
By John M. Burgett, Wiley published
Stations should know their rights, obligations as political season heats up
‘September Is the New October’ for Political Advertising
By Gary Arlen published
Early ballots, get-out-the vote are changing campaign tactics, as media scramble to clear ad avails
Xandr Selling WarnerMedia Ads to Political Advertisers
By Jon Lafayette published
AT&T’s WarnerMedia has set up a system for selling digital advertising inventory programmatic via private marketplaces set up by the company’s Xandr advanced advertising unit.
CTV Reaches Persuadable Voters: Magnite Study
By Jon Lafayette published
In an election year marked by a big jump in streaming, political candidates might be among the advertisers looking to spend money on connected TV.
Viewpoint: Political Advertisers Must Push Through COVID-19 Challenges
By Anthony Flaccavento published
How to adjust marketing messages during tricky times
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