Political Advertising

Latest about Political Advertising

Election Ad Campaign Spending
TVSquared Working With AdImpact To Measure Political Ad Reach on CTV

By Jon Lafayette Last updated

CTV election spending expected to reach $1.5 billion 2022

Currency
Univision sign outside office building
Univision Reports Big Hispanic Turnout During 2020 Election

By Jon Lafayette Published

L2 forecasts double-digit voter growth for 2022 midterms

Currency
Gray Television
Gray Reports Higher Fourth-Quarter Profits

By Jon Lafayette Published

Gray Television reported higher fourth-quarter profits as a rush of political advertising boosted revenue.

Stations
Gray Television
Gray TV Tops $400 Million in Political Advertising

By Jon Lafayette Published

Gray Television said that its TV stations and digital services have run more than $400 million in political advertising so far this year.

Advertising
A reporter covering election matters on Scripps' Newsy.
E.W. Scripps Swings to Profit in 3rd Quarter

By Jon Lafayette Last updated

The E.W. Scripps Co. swung to a profit in the third quarter as revenue was boosted by acquisitions and political advertising.

Stations
A ballot, vote by mail sticker, and face mask
Spanish-Language TV Sees Big Political Spending in Florida

By Jon Lafayette Last updated

Kantar: Biden accounts for 62% of campaign spending

Advertising
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Heavy Election Spending Has Brands Changing Plans

By Jon Lafayette Published

Half of those surveyed by Advertiser Perceptions are taking evasive action against political clutter

Advertising
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Tegna Sees Record Political Spending Boosting 3Q Revenue

By Jon Lafayette Published

Tegna, releasing preliminary financial results for the third-quarter said that a record-breaking year for political advertising will boost revenue by 34% to $738 million.

Advertising
John M. Burgett
Political Ad Dos and Don’ts

By John M. Burgett, Wiley Published

Stations should know their rights, obligations as political season heats up

Viewpoint
A campaign sign graveyard
‘September Is the New October’ for Political Advertising

By Gary Arlen Published

Early ballots, get-out-the vote are changing campaign tactics, as media scramble to clear ad avails

As I Was Saying
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