liveramp

Univision, Plex sign up for extra addressability

Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp

Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.

Scripps, Philo, Publica, Dish, Univision and Innovid participating

Predictive Audiences helps reach audiences contextually

Outcomes-based ad platform LoopMe said it introduced PurchaseLoop Audiences, a stand-alone product available in the LiveRamp Data Marketplace.

LiveRamp said its Authenticated Traffic Solution, introduced two years ago, has been adopted by more than 400 publishers and 70 demand and supply platforms.

Data platform LiveRamp said it was working with Kinetiq, which measures TV ad exposures across screens, to offer advertisers a holistic view of their TV investments.

Comscore and LiveRamp said they have launched a new product for measuring the outcomes of cross-platform advertising campaigns.

As the industry increasingly embraces streaming while demanding accountability, Comscore and LiveRamp last week announced they were joining forces to try to lap the field in terms of measurement.