Latest about liveramp
LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery
Univision, Plex sign up for extra addressability
Clinch Launches Flight Control To Run Campaigns Across Platforms
Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp
LiveRamp Adds Captify Search Data For CTV, Addressable TV
Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.
LiveRamp Adds Streaming Forecasting, New Data Capabilities to TV Platform
Scripps, Philo, Publica, Dish, Univision and Innovid participating
Comscore Adds First-Party Data for Targeting with Experian, InfoSum and LiveRamp
Predictive Audiences helps reach audiences contextually
LoopMe Offers Audience Segments Via LiveRamp Data Marketplace
Outcomes-based ad platform LoopMe said it introduced PurchaseLoop Audiences, a stand-alone product available in the LiveRamp Data Marketplace.
LiveRamp Says Authenticated Traffic Solution Adopted By 400 Publishers
LiveRamp said its Authenticated Traffic Solution, introduced two years ago, has been adopted by more than 400 publishers and 70 demand and supply platforms.
Kinetiq Works With LiveRamp On Measurement, Attribution
Data platform LiveRamp said it was working with Kinetiq, which measures TV ad exposures across screens, to offer advertisers a holistic view of their TV investments.
