LiveRamp said its Authenticated Traffic Solution, introduced two years ago, has been adopted by more than 400 publishers and 70 demand and supply platforms.
Data platform LiveRamp said it was working with Kinetiq, which measures TV ad exposures across screens, to offer advertisers a holistic view of their TV investments.
Comscore and LiveRamp said they have launched a new product for measuring the outcomes of cross-platform advertising campaigns.
As the industry increasingly embraces streaming while demanding accountability, Comscore and LiveRamp last week announced they were joining forces to try to lap the field in terms of measurement.
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