Iris.TV

Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms

Total Media Quality measures brand safety and suitability

Advertisers can reach audiences on channels including Fawesome, HappyKIds, iFood.tv

Publishers and advertisers can transact at the video level

Deal supports contextual ad experiences

Univision, Plex sign up for extra addressability

Agreement provides more transparency for content owners and advertisers

Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.

Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.

Sell-side platform PubMatic made a deal with Iris.TV, which will give media buyers on Pubmatic’s platform to access contextual targeting data when bidding on cross-screen programmatic inventory.