Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.
Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Sell-side platform PubMatic made a deal with Iris.TV, which will give media buyers on Pubmatic’s platform to access contextual targeting data when bidding on cross-screen programmatic inventory.
How the combination of identity and video-level contextual data will make CTV all it can be
Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.
Iris.TV said that MediaMath has become the first demand-side platform to use the Iris-ID for pre-bid video level contextual targeting on connected TV and online video platforms.
Jungo TV, co-founded by Dr. Mehmet Oz, has joined the Iris.TV Contextual Video Marketplace.
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