In the Wild West atmosphere of the new digital video frontier, GroupM’s Matt Sweeney is a new sheriff in town.
Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.
GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020.
Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company.
Giant media agency GroupM expects that global ad spending, not including U.S. political activity, will decline 11.9% during 2020, followed by 8.2% growth in 2021.
Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM.
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