GroupM
Latest GroupM

McDonald Leaves Xandr to Join Media Agency
By Jon Lafayette
Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company.

GroupM Eyes ‘Modest’ Drop in ‘20 Global Ad Spending
By Jon Lafayette
Giant media agency GroupM expects that global ad spending, not including U.S. political activity, will decline 11.9% during 2020, followed by 8.2% growth in 2021.

Ad Spending Drops ‘Predictable’ as Businesses Deal with Virus
By Jon Lafayette
Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM.

TV Advertising Seen Dropping 7% in 2020
By Jon Lafayette
Television advertising spending in the U.S. is expected to fall 7% to $61.07 billion in 2020 and another 12% next year, according to a new forecast from GroupM.
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