GroupM

Clients get better access to premium connected TV inventory with less opportunity for fraud

Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth.

Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.

Global advertising growth is exceeding expectations as the pandemic loosens its grip on economic activity, according to media agency GroupM.

Total television advertising revenue in the U.S. is expected to be flat at $64.1 billion, a strong post-pandemic performance for a non-election year, according to media buyer GroupM.

GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go

In the Wild West atmosphere of the new digital video frontier, GroupM’s Matt Sweeney is a new sheriff in town.

Media buyer worked with Unilever to develop web app

Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.