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Love Island USA Shoppable TV Peacock

Renamed GroupM Motion Entertainment Aims To Fund Programming, Branded Content

By Jon Lafayette published

Motion Content unit will work with agency content teams

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Cord cutting

GroupM Sees Pay TV Reaching Less than 50% of U.S. Homes By 2025

By Jon Lafayette last updated

Connected TV to make up nearly a third of all TV advertising by 2027

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GroupM

GroupM Forecasts U.S. TV Ad Spending Edging up in 2023

By Jon Lafayette last updated

Decline in traditional TV offset by growth in CTV

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OpenAP Programmatic

OpenAP Goes Programmatic With OpenID Across Platforms

By Jon Lafayette published

FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory

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GroupM Sees Fast Growth in E-Commerce, Retail Media

By Jon Lafayette last updated

Retail media worth $101 billion in 2022, up 15%

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GroupM Report on Media Decarbonization

GroupM Introduces Framework To Reduce Ad-Based Carbon Emissions

By Jon Lafayette last updated

Measurement supports agency's goal to decarbonize media supply chain

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GroupM Names Juhl as New Global CEO

By Jon Lafayette last updated

Advertising
Kirk McDonald GroupM

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

By Jon Lafayette last updated

Streaming impressions overcounted by an average of 8% to 10%

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GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022

By Jon Lafayette published

Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4%

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measuring tape

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

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