Latest GroupM
GroupM Unit Finds Addressable Ads Generate More Impact and Emotion
By Jon Lafayette published
Addressable advertising impacts how consumers feel, study concludes
GroupM Pledges 5% of Spending Will Go To Minority-Owned Media
By Jon Lafayette published
Media agency steps up inclusion initiative
Sunwise Media To Create Series On OWN Backed By GroupM Clients Including Domino's
By Jon Lafayette published
'Rebuilding Black Wall Street: Greenwood’ to premiere this fall
Robert Wheeler Named CMO, North American For GroupM
By Jon Lafayette published
Exec has been with WarnerMedia, Xandr
Renamed GroupM Motion Entertainment Aims To Fund Programming, Branded Content
By Jon Lafayette published
Motion Content unit will work with agency content teams
GroupM Sees Pay TV Reaching Less than 50% of U.S. Homes By 2025
By Jon Lafayette last updated
Connected TV to make up nearly a third of all TV advertising by 2027
GroupM Forecasts U.S. TV Ad Spending Edging up in 2023
By Jon Lafayette last updated
Decline in traditional TV offset by growth in CTV
OpenAP Goes Programmatic With OpenID Across Platforms
By Jon Lafayette published
FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory
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