GroupM
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GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
By Jon Lafayette last updated
Streaming impressions overcounted by an average of 8% to 10%

GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022
By Jon Lafayette published
Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4%

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
By Jon Lafayette last updated
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

GroupM Launches Programmatic Marketplace with Magnite, PubMatic
By Jon Lafayette published
Clients get better access to premium connected TV inventory with less opportunity for fraud

GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV
By Jon Lafayette last updated
Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth.

GroupM’s Finecast To Use Iris.TV’s Contextual Targeting
By Jon Lafayette published
Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.

Global Ad Growth Faster Than Expected: GroupM
By Jon Lafayette published
Global advertising growth is exceeding expectations as the pandemic loosens its grip on economic activity, according to media agency GroupM.
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