Latest GroupM

spending downturn

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

By Jon Lafayette published

Gains by connected TV don’t fully offset traditional TV losses

Broadcasting & Cable
GroupM logo

GroupM Sets Up System for Evaluating Ads on Amazon

By Jon Lafayette published

Amazon Ads co-engineers monitor designed to produce optimal results

Broadcasting & Cable
Iris.tv

GroupM To Work with Iris.TV To Target CTV and Online Video Ads

By Jon Lafayette published

Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms

Broadcasting & Cable
GroupM

GroupM Expands Access to Fusion Retail Media Data to More Clients

By Jon Lafayette published

Retail media expected to generate $125.7 billion in spending in 2023

Broadcasting & Cable
GroupM's Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.

State of the Advanced Ad World According to GroupM’s Mike Fisher

By Kent Gibbons published

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Advertising
A stack of money

GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023

By Jon Lafayette published

A continuing writers strike would favor media outlets with sports rights

Broadcasting & Cable
A person sits in front of a TV screen with a target, bullhorn and remote over it.

GroupM Unit Finds Addressable Ads Generate More Impact and Emotion

By Jon Lafayette published

Addressable advertising impacts how consumers feel, study concludes

Currency
Kirk McDonald GroupM

GroupM Pledges 5% of Spending Will Go To Minority-Owned Media

By Jon Lafayette published

Media agency steps up inclusion initiative

Broadcasting & Cable
Ri-Karlo Handy

Sunwise Media To Create Series On OWN Backed By GroupM Clients Including Domino's

By Jon Lafayette published

'Rebuilding Black Wall Street: Greenwood’ to premiere this fall

Broadcasting & Cable
Robert Wheeler

Robert Wheeler Named CMO, North American For GroupM

By Jon Lafayette published

Exec has been with WarnerMedia, Xandr

Broadcasting & Cable
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