Latest GroupM
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
Streaming impressions overcounted by an average of 8% to 10%
GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022
Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4%
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV
Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth.
GroupM’s Finecast To Use Iris.TV’s Contextual Targeting
Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients.
Global Ad Growth Faster Than Expected: GroupM
Global advertising growth is exceeding expectations as the pandemic loosens its grip on economic activity, according to media agency GroupM.
