GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020.
According to DoubleVerify’s 2020 Global Insights Report, fraudulent CTV traffic rates in the first quarter were up 161% from the first quarter of 2019.
Many advertisers believe CTV advertising isn't measurable and typically avoid it.
Mark Zagorski, who last month left Telaria following its merger with Rubicon Project, was named CEO of DoubleVerify.
With marketers pouring ad dollars into connected TV, DoubleVerify has launched a product that will give advertisers a better picture of where their ads are running and how they are performing.
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