Latest DoubleVerify
DoubleVerify Launches Attention Lab for Advertisers
Data used to boost campaign performance and produce outcomes
DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
Certified campaign shows higher attention levels
Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021
CTV growth increases risk for fraud but results in more attention by consumers
DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50%
Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix
DoubleVerify Detects $8 Million a Month ‘ViperBot’ Video Ad Fraud Scheme
Global racket affects CTV and mobile video
NBCU Recognizes More Measurement Companies as Nielsen Alternatives
iSpot data will be available as currency for for transactions in upfront
DoubleVerify Says Net Income Rose 248% in Fourth Quarter
Company forecasts 30% increase in revenue for 2022
DoubleVerify, Comscore Team Up To Verify, Measure Audiences
Partnership counts ‘authentic ads’ on CTV, desktop and mobile
