DoubleVerify said it received accreditation from the Media Rating Council for several of its systems for measuring and analyzing connected TV.
Connected TV has become the No. 1 device for delivery of digital video in North America, according to a new report from DoubleVerify.
With pandemic restrictions easing, companies in the travel business are advertising again, but they’re encountering fraud when buying digital advertising, DoubleVerify reports.
Viant Technology said it has integrated DoubleVerify’s Inventory Quality Management system into its Adelphic advertising software.
Advertising analytics and fraud protection company DoubleVerify started trading Wednesday on the New York Stock exchange Wednesday following its initial public offering.
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