DoubleVerify
Latest DoubleVerify

DoubleVerify Launches Attention Lab for Advertisers
By Jon Lafayette published
Data used to boost campaign performance and produce outcomes

DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
By Jon Lafayette published
Certified campaign shows higher attention levels

Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021
By Jon Lafayette published
CTV growth increases risk for fraud but results in more attention by consumers

DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50%
By Jon Lafayette last updated
Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix

DoubleVerify Detects $8 Million a Month ‘ViperBot’ Video Ad Fraud Scheme
By Jon Lafayette last updated
Global racket affects CTV and mobile video

NBCU Recognizes More Measurement Companies as Nielsen Alternatives
By Jon Lafayette last updated
iSpot data will be available as currency for for transactions in upfront

DoubleVerify Says Net Income Rose 248% in Fourth Quarter
By Jon Lafayette last updated
Company forecasts 30% increase in revenue for 2022

DoubleVerify, Comscore Team Up To Verify, Measure Audiences
By Jon Lafayette published
Partnership counts ‘authentic ads’ on CTV, desktop and mobile
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