DoubleVerify
Latest about DoubleVerify

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics
By Jon Lafayette published
1 in 3 CTV ads served when TV is off

DoubleVerify To Gauge Brand Safety And Suitability on Facebook, Instagram
By Jon Lafayette published
New coverage includes Feeds and Reels

Media and Sports Ads Capture Viewer Attention: DoubleVerify Report
By Jon Lafayette published
Telecom, financial services, travel generate lower attention

DoubleVerify Employed To Authenticate Retail Media Advertising on Instacart
By Jon Lafayette published
Will provide viewability measurement and fraud detection

DoubleVerify Working With Google To Measure YouTube Shorts
By Jon Lafayette published
Masthead and In-Feed video ads also authenticated

DoubleVerify, Roku Team Up To Fight Streaming Ad Fraud
By Jon Lafayette published
Companies detected SmokeScreen CTV ad scheme

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV
By Jon Lafayette published
Beta version of integration to be available in second half of 2023

DoubleVerify Launches DV Marketplace Suite
By Jon Lafayette published
Platforms can measure inventory quality to determine value
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