Latest DoubleVerify
DoubleVerify Launches Platform for Publishers
By Jon Lafayette published
Digital media software company DoubleVerify launched a new platform for publishers that provides measurement and insights tools designed to deliver ads, assess inventory quality and maximize yield.
DoubleVerify Launches Video Brand Safety Product
By Jon Lafayette last updated
Video Complete adds filter for spots on connected TV
DoubleVerify Adds Brand Safety to Google’s DSP
By Jon Lafayette published
DoubleVerify said it launched its Authentic Brand Safety system on Google’s demand-side ad buying platform Display & Video 360.
Group Makes $350 Million Investment in DoubleVerify
By Jon Lafayette published
DoubleVerify said that a group led by Tiger Global Management has made a $350 million investment in the digital media measurement company.
Fall TV 2020: Keynote Targets Connected TV and Brand Safety
By Next TV Staff last updated
GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020.
DoubleVerify Report Highlights CTV Fraud
By Jon Lafayette published
According to DoubleVerify’s 2020 Global Insights Report, fraudulent CTV traffic rates in the first quarter were up 161% from the first quarter of 2019.
Fact or Fiction: Busting Five Myths of CTV Advertising
By Nick Frizzell and Matt McLaughlin last updated
Many advertisers believe CTV advertising isn't measurable and typically avoid it.
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