attribution

Measurement of campaign effectiveness provides free with media buys

Project included input from 100 advertising and media organizations

Local and mid-market clients can measure sales from homes exposed to ads

Nielsen said it acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.

Cross-platform TV campaign results analyzed

Analytics will help stations measure performance of local data-driven linear and CTV campaigns

Foot traffic, store visits get same-day measurement

Tegna said it will provide expanded measurement of the results of linear and streaming ad campaigns for its automotive and streaming campaigns.

Advertisers promised precise measurement of audience segments

Nielsen announced that it is rolling out Identity Sync, a new system for identifying consumers in a post-cookie era for marketers looking to measure the effectiveness of their ad campaign.