Latest attribution
Nielsen Buys Advertising Attribution Firm TVTY
Nielsen said it acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
TVSquared, Blockgraph Provide Attribution for Spectrum Reach
Cross-platform TV campaign results analyzed
Tegna To Use TVSquared For Cross-Platform Attribution
Analytics will help stations measure performance of local data-driven linear and CTV campaigns
TVSquared Adds Foursquare Data To Gauge Ad Impact
Foot traffic, store visits get same-day measurement
NewFronts: Tegna Adds Attribution For Auto, Travel Campaigns
Tegna said it will provide expanded measurement of the results of linear and streaming ad campaigns for its automotive and streaming campaigns.
TVSquared, Experian Team Up for Advanced TV Campaign Insights
Advertisers promised precise measurement of audience segments
Nielsen’s Identity Sync System Checks in With Barceló Hotels
Nielsen announced that it is rolling out Identity Sync, a new system for identifying consumers in a post-cookie era for marketers looking to measure the effectiveness of their ad campaign.
VideoAmp Launches Campaign Optimizer Self-Serve Software
Product incorporates Conversion Logic capabilities
