Latest about attribution
VideoAmp Launches Campaign Optimizer Self-Serve Software
Product incorporates Conversion Logic capabilities
Kinetiq Works With LiveRamp On Measurement, Attribution
Data platform LiveRamp said it was working with Kinetiq, which measures TV ad exposures across screens, to offer advertisers a holistic view of their TV investments.
Comscore, LiveRamp Launch Attribution Product
Comscore and LiveRamp said they have launched a new product for measuring the outcomes of cross-platform advertising campaigns.
CIMM: Attribution Suffers From Inconsistent TV Exposure Data
New report calls for standardization
Upwave Automates CTV Campaigns Via Google
Survata rebrands as it launches integration with Campaign Manager
TVSquared, Blockgraph Team Up on Cross-Channel Measurement
Combination delivers data on audiences and campaign performance
NBCU Unveils ‘Total Investment Impact’ Measurement for Ads
Comcast’s NBCUniversal unit said it is introducing a new measurement system that tells marketers how effective their ad spending has been across campaigns, screens and platforms.
605 Beefs Up Capabilities With New Data Alliances
Deals with Catalina, PlaceIQ, Polk promise faster, more accurate campaign measurement
