ZypMedia Shifts to ZypTV And Expands OTT Products

By Jon Lafayette
( Broadcasting & Cable )
published

Media buyers can use addressable ad services

(Image credit: ZypTV)

ZypMedia is rebranding itself as ZypTV and said it will expand its over-the-top and connected TV products and services.

ZypMedia previously had worked only with local broadcast companies to sell their local digital and OTT media offering to advertisers. Now ZypTV will work with media agencies and advertisers that want to connect with customers in local markets via connected TV and addressable advertising.

Currently, ZypTV will interact with agencies on a managed service basis, but it is also testing a self-service buying option it expects to launch late in the third quarter.

“Over the last several years, we have proven the power of our platform in helping local brands reach audiences through OTT. Now, agencies that want to leverage the power of our local expertise and campaign targeting to drive ROI can use our platform,” said Aman Sareen, CEO and co-founder of ZypTV. “ZypTV is the only platform that has proven to be effective and scalable in helping both local and national brands reach audiences on OTT with unduplicated reach market-by-market.”

Founded in 2014, ZypTV’s investors include Sinclair Digital Ventures.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.