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Wynyard Named VP of Sales at WBZ, WSBK Boston

Helyn Wynyard was named vice president of sales for the CBS-owned Boston duopoly, WBZ and WSBK, president and general manager Ed Piette announced.

Wynyard is a seven-year veteran of the stations, most recently holding the director of sales title, which she assumed in May.

She began her career at WSBK in 2000 as local sales manager. Prior to that, Wynyard was an account executive at ABC affiliate WCVB Boston.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.