WWE Taps Former Discovery Exec James Rosenstock

WWE said it appointed former Discovery and Sony exec James Rosenstock as executive VP, international, a new post.

Most recently co-CFO and chief strategy officer for ezCater, Rosenstock will be responsible for managing WWE’s international operations and will oversee eight regional general managers. He reports to WWE co-president Michelle Wilson.

Before ezCater, Rosenstock was president of Viceland International and chief corporate development officer at Vice Media.

Previously, he was executive VP, corporate development at Discovery Communications and senior VP, corporate development at Sony.

He was also a VP, investment banking at Credit Suisse.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.