WWE Taps Former Discovery Exec James Rosenstock

WWE said it appointed former Discovery and Sony exec James Rosenstock as executive VP, international, a new post.

Most recently co-CFO and chief strategy officer for ezCater, Rosenstock will be responsible for managing WWE’s international operations and will oversee eight regional general managers. He reports to WWE co-president Michelle Wilson.

Before ezCater, Rosenstock was president of Viceland International and chief corporate development officer at Vice Media.

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Previously, he was executive VP, corporate development at Discovery Communications and senior VP, corporate development at Sony.

He was also a VP, investment banking at Credit Suisse.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.