WWE Network Pins Down More Than 667,000 Subs

By R. Thomas Umstead
( Broadcasting & Cable )
published

The over-the-top WWE Network has pinned down more than 667,000 subscribers in its first six weeks on air, the WWE announced Monday.

WWE Network officials said it is “well on its way” to reaching its goal of 1 million subscribers by the end of 2014. The pro wrestling outfit has said it needs 1 million subscribers to offset potential PPV revenue losses it will suffer from migrating its events to the WWE Network.

The $9.95/month subscription digital service, which last night aired Wrestlemania XXX—the first of 12 WWE pay-per-view events that will migrate to the channel—launched on Feb. 24 after first seeking traditional linear network and a-la-carte distribution.

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.