WTNH Partners with Auto Site The Bargain News

By Michael Malone
( Broadcasting & Cable )
published

LIN Television station WTNH Hartford, Conn., joined forces with weekly classifieds newspaper/Web site The Bargain News for the station’s Find Your Car Web feature.

The online car dealer lists more than 25,000 autos for sale. The listings include photos, maps, directions and links to car dealers’ Web sites.

“We chose to work with The Bargain News after examining classified and auto search products from around the country,” WTNH director of sales Roger Hess said. “WTNH.com users will benefit greatly from this partnership because The Bargain News provides the best and most extensive listings of cars and classified ads in the state.”

WTNH's Web site also offers general-item classifieds from Bargain News’ non-auto categories.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.