WE tv said it will premiere its first scripted series, The Divide, July 9 on Roku streaming players, online and on video-on-demand and TV Everywhere platforms, a week ahead of its linear premiere on July 16.
The full-episode premiere on WEtv.com and the other digital outlets begins Wednesday and runs through 11:59 p.m. on Tuesday, July 15, the day before the series airs with limited commercial interruptions during a two-hour premiere at 9 p.m. on July 16 on the female-focused AMC Networks outlet.
WE tv president Marc Juris said in a release that one attraction was "the equal ratio of male-to-female users" on Roku, and that The Divide will be the first TV series to premiere on that platform.
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Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.