WE tv said it will premiere its first scripted series, The Divide, July 9 on Roku streaming players, online and on video-on-demand and TV Everywhere platforms, a week ahead of its linear premiere on July 16.
The full-episode premiere on WEtv.com and the other digital outlets begins Wednesday and runs through 11:59 p.m. on Tuesday, July 15, the day before the series airs with limited commercial interruptions during a two-hour premiere at 9 p.m. on July 16 on the female-focused AMC Networks outlet.
WE tv president Marc Juris said in a release that one attraction was "the equal ratio of male-to-female users" on Roku, and that The Divide will be the first TV series to premiere on that platform.
Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.