WE tv has greenlit an eight-episode series following Erica
and Tina Campbell, sisters and singers in the gospel duo Mary Mary, as they
balance career and family.
The one-hour series, titled Mary Mary, will premiere on Thursdays starting Mar. 29, 2012,
following the second season run of Braxton
Family Values. WE tv moved Braxton
from Tuesdays to Thursdays for its second season, and together with Mary Mary, the network is seeking to
serve its growing urban audience on the night.
"WE tv has experienced
incredible success with Braxton Family Values, especially among
African-American women," said Kim Martin, president and general manager, WE tv.
"By developing more shows for this underserved audience, we are super serving a
valuable fan base that consumes more television than any other audience and is
highly engaged with their favorite shows on social media platforms. Through
research and ongoing conversations with our viewers we know that this audience
is hungry for content that reflects their lives and we are thrilled to be the
network to bring it to them."
Mary Mary is produced for WE tv by eOne Televison,
executive produced by Tara Long, John Morayniss, Eric Hoberman and Mitchell
Solarek. Kate Farrell serves as the executive producer for WE tv.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.