Future Today’s CoComelon and iFood.tv are being added as new channels on Vizio’s SmartCast TV sets.
Viewership of Future Today programming grew 28% in the second quarter, with more than 13 million monthly users streaming over 55 million hours of content in May.
“Future Today is a fantastic partner and we’re very excited to add two more new apps featuring fan-favorite shows,” said Katherine Pond, VP of business development for Vizio. “We deliver right-out-of-the-box entertainment options for every SmartCast TV household. Expanding our free-of-charge channels on a family-safe platform, reflects our continuing commitment to provide endless entertainment options for the millions of households that count on our curation for best-in-class viewing.”
The two new channels added to SmartCast are:
Children’s channel Cocomelon has more than 100 million subscribers on YouTube. It teaches children about taking on activities with a sense of enthusiasm while presenting positive behavior for young viewers to emulate.
Food.tv has a collection of over 50,000 cooking shows and video recipes for everyday cooking that even foodies will devour. All recipes are tried, reviewed and organized by Future Today’s editorial team and community members
“Vizio’s award-winning smart TV operating system, SmartCast, has something for everyone; movies and TV shows, sports, kids and family, news, interests and lifestyle, gaming and more. It has become a dominant force in shaping the TV viewing experience in this burgeoning industry,” said Vikrant Mathur, founder and CEO, Future Today. “Our channels-as-a-service technology platform serves as a turn-key complement for expanding viewing choices for Vizio and all our video partners.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.