VidCon: Fullscreen to Invest $10M in Original Programming

By ( Broadcasting & Cable ) published

Anaheim, Calif. — Fullscreen CEO and founder George Strompolos announced Thursday that the company is investing $10 million into finding original programming.

Strompolos, who revealed the pledge during the opening industry keynote of VidCon in Anaheim, Calif., said the money is designed to encourage creators.

“This is no longer the future of video,” said Strompolos. “These are creators that have captured a generation. They have spoken to the hearts and the mind of the youth.”

Fullscreen, which touts itself as “the first media company for the connected generation,” aims to empower the younger generation and help generate the next great content.

Jessika Walsten
Jessika Walsten

Jessika is an analyst for TVREV and Fabric Media. She previously served in various roles at Broadcasting + Cable, Multichannel News and NextTV, working with the brands since 2013. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects in the media and entertainment space, including profiles on industry leaders and breaking news.