Viacom Renews Carriage Agreement with NCTC
Viacom said it renewed its distribution agreement with the National Cable Television Cooperative that will allow continued carriage of Viacom’s networks by the 750 mid- to small-sized operators that are members of the NCTC.
“We are pleased to reach an early agreement that extends our long-standing partnership with the NCTC,” said Tom Gorke, executive VP, head of distribution and business development at Viacom. “NCTC operators play an essential role in serving local communities, and we look forward to continuing to work closely with them to help drive member priorities and entertain their customers with our leading portfolio of entertainment brands.”
Financial terms were not disclosed.
“Viacom is a great partner, and the early renewal of our Viacom agreement reinforces our strengthened relationship,” said Judy Meyka, executive VP of programming for NCTC. “We are happy to have reached a deal that provides value to all parties and, more importantly, provides our members and their customers with continued access to compelling content and programming options from Viacom.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.