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Versus Gets In Gear For Tour de France

Versus' annual coverage of the Tour de France commences July 3 at 11:30 a.m.
live from the race start in Rotterdam, Netherlands.

The Comcast-owned network will provide an average of 14 hours a day of race
coverage in full HD.

This year, U.S. cyclist Lance Armstrong returns riding for Team RadioShack.
It will be Armstrong's last chance to capture a historic eighth win in the
97-year-old race.

Versus will have cameras on all U.S.-based team buses including RadioShack,
HTC-Columbia, BMC and Garmin-Transitions. The network will also have cameras in
U.S.-team cars during the race. Features include a pointer to easily identify
riders in the 200-plus peloton as well as in-depth profiles on teams and riders
including Lance Armstrong, Alberto Contador, Mark Cavendish and Andy Schleck.
There will also be on-screen stats and biometric data tabulating riders'
intensity during the 23-day, 2000-mile competition. will once again be the official Tour web site in the U.S. Attempting
to cash capitalize on the spike in online usage during the 2009 Tour (up 117%
year-to-year), Versus will offer a live-streaming "Tour Tracker" for $29.95.
Tracker features include full HD from any computer, pause and rewind functions,
live maps, GPS tracking, minute-to-minute standing updates and rider positions,
live chat, Twitter and an on-demand feature for each race stage upon

Versus will offer a free iPhone app for access to highlight videos, race
results and standings as well as full course profiles. But the live-streaming
app upgrade (on 3G and WiFi) will cost users $14.99. The apps will be available
once the race begins on July 3.