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Verizon Wireless Takes Sarah Connor Chronicles Mobile

Cellular-phone provider Verizon Wireless is working hard to help promote Fox’s new series, Terminator: The Sarah Connor Chronicles, through a multiplatform co-marketing deal struck with Fox and Warner Bros. Television, which produces the show.

From Wednesday, Jan. 9-Wednesday, Jan. 30, the mobile provider is hitting top markets with show-branded buses parked at Verizon Wireless retailers and other heavily trafficked retail locations.

Shoppers at the sites can collect branded freebies, as well as shoot a Terminator-focused action scene against a green screen and then have the clip sent to their e-mail or Verizon Wireless phone. Subscribers to Verizon’s V CAST service will have access to all sorts of extras, including an exclusive interactive game based on the series, wallpapers, ring tones, sneak peeks, episode recaps and behind-the-scenes footage.

Verizon Wireless will also sponsor a Terminator-related microsite on Fox.com, as well as promoting its mobile extensions for the show during an airing of the film Terminator 3: Rise of the Machines on FX.

Terminator: The Sarah Connor Chronicles premieres on Fox Sunday, Jan. 13, at 8 p.m. (EST) and then moves into its regular Monday 9 p.m. time slot Jan. 14.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.