Veria Living Renames Itself Z Living

Wellness-focused Veria Living network is renaming itself Z Living, reflecting its affiliation with India-based media conglomerate Zee Entertainment. The change takes effect on Oct. 2.

"Zee is an incredible global brand we share common heritage with," Veria Living CEO Eric Sherman said. "As Veria continues to grow globally we wanted to capitalize on that heritage.”

The channel has had difficulty breaking onto U.S. cable systems and is currently spending a lot of time campaigning for more of a chance to be distributed on big providers such as Comcast and DirecTV by actively pressing its case in connection with the Comcast-Time Warner Cable and AT&T-DirecTV mergers in Washington, D.C.

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Kent Gibbons

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.