The fourth season premiere of The Janice Dickinson Modeling Agency on Oxygen was the highest rated premiere in the show’s history among the network’s key demos.
The ratings show the marketing muscle of NBC Universal, which acquired Oxygen last fall. The new season is the first since the acquisition was completed.
The show delivered 322,000 P18-49, up 98% from last season and 238,000 W18-49, up 109% from last year, all while posting a .5 household rating.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.