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TVB Launches ePort

The Television Bureau of Advertising (TVB) launched its ePort paperless ad-transaction platform.

The first orders were sent by Harmelin Media to Philadelphia stations and by Horizon Media to Continental Television Sales on behalf of WOWT Omaha, Neb.

TVB said 644 stations in 186 markets are committed to the ePort platform.

“We look forward to 2008’s rollout of the entire suite of open standard transactions,” TVB president Chris Rohrs said, “from avail through invoice for stations’ airtime, Web sites, digital subchannels and other multiplatform offerings.”

Rohrs added that the rollout should be completed by the end of the second quarter.

Horizon Media buyer Kerry Miller said the firm was “eager to broaden the electronic means by which we conduct business on a daily basis.”

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.