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Turner Sports Tips Off Campaign for Hoops

Turner Sports is launching a promotional campaign for the new NBA season it calls "The Quest." 

Spots feature NBA stars including LeBron James, Kyrie Irving and Kevin Love of the Cleveland Cavaliers with comedian Mike Epps; Los Angeles Clippers Chris Paul, Paul Pierce and DeAndre Jordan with Billy Crystal, and D.L. Hughley with Houston Rockets James Harden and Dwight Howard.

The first spot, featuring Cleveland, will air Wednesday during Turner Sports telecast of the National League Wild Card baseball game on TBS. The spot will also be seen on TNT, NBA TV, NBA.com and on the NBA on TNT Facebook page.

NBA coverage on TNT begins Oct. 27 with the champion Golden State Warriors taking on the New Orleans Pelicans.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.