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Turner: Digital Boosts 2015 Cable Viewership

Though ratings were down for most of the top cable networks, Turner Broadcasting says that TV viewing across the industry showed healthy gains in 2015.

When viewing done on devices not measured as part of the ratings are included — screens including subscription video on demand, PC and mobile — Turner, as part of a year-end review, said viewing among the adults 18-49 demo networks crave was up 3% industry wide.

Also up 3% was viewing among 18-34-year-olds. Viewing by those 50 and older was up 4%.

“People are not spending less time with professionally produced video content,” Howard Shimmel, chief research officer for Turner, said.

Shimmel said he cobbles together numbers from Nielsen, comScore, Rentrak and Omniture to get a picture of who’s watching Turner programming.

“While we today lack a comprehensive, cross-platform service that measures television, digital and mobile in an integrated fashion, we’re closer to the syndicated solution now than we’ve ever been,” he said. “We are hopeful with both Nielsen’s Total Audience service and the potential of the comScore/Rentrak merger."