Total Audience Measurement Latest about Total Audience Measurement Heads Up! By Mike Farrell published 25 April 16 Technology INTX 2016: Panel Says Dollars Drive Measurement Transparency By Mike Farrell published 17 May 16 Cable TV Nielsen: Viewership Rises After Live-Plus-7 By Mike Farrell published 3 May 16 Technology Rentrak-comScore Amps Up Ratings War By Mike Farrell published 5 October 15 Business CBS All Access Gets Nielsen Digital Certification By Mike Farrell published 30 September 15 Technology 2016: Emerging Answers to Big Questions By Mike Farrell published 19 December 15 Business Turner: Digital Boosts 2015 Cable Viewership By Jon Lafayette published 17 December 15 Content Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16 MCN Guest Blog Nielsen Adds COO to Global President's Title By Jon Lafayette published 15 December 15 Technology Advanced Ad 2016: Marketers Want Reliable Measurement By Kent Gibbons published 20 October 16 MCN Events NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16
