Turner Charging $19.99 for Tiger-Phil Golf Match
Turner announced that it will charge $19.99 for pay-per-view of the winner-take-all golf match between Tiger Woods and Phil Mickelson.
Capital One has signed up as title sponsor for the event, which will begin at noon ET on Nov. 23.
The match will be available via a number of AT&T-owned units: Turner's Bleacher Report Live, AT&T's DirecTV and AT&T Uverse.
It will also be distributed to other cable, satellite and telco operators including Comcast, Charter, Cox, Verizon and Altice in the U.S. and Rogers,Shaw and Bell in Canada through In Demand and Vubiquity. Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.
Turner Sports is producing the event.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.