Tubi, the free streaming movie and television service, said it named Peter Graseck as VP of East Coast advertising sales.
Graseck, who had senior VP, Viacom Partner Solutions, will lead Tubi’s New York ad sales team and report to chief revenue officer Mark Rotblat.
The move marks an expansion of Tubi’s ad sales staff, which also included Heather Strofs, VP for ad sales in the West Coast region, and Todd Segall, VP, midwest regions.
“We’re excited to bolster Tubi’s advertising sales leadership, as we rapidly expand and scale this year,” said Rotblat. “Peter, Heather, and Todd are all talented executives with undeniable business acumen and integrity, and we look forward to leveraging their expertise during this pivotal growth period.”
Graseck was with Viacom for 12 years. Before that, he held posts at Young & Rubicam and NBCUniversal.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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