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Tru Optik Adopts Demographic Data From comScore

Tru Optik, which provides data on over-the-top TV, said it has made a deal to add audience information from comScore to improve targeting for advertisers and publishers.

Adding comScore will give Tru Optik clients demographic information from comScore's validated Campaign Essentials service and provide more familiar metrics for advertisers.

“Our collaboration with Tru Optik offers our mutual clients a more comprehensive, data-driven solution for advertising on OTT platforms,” said Dan Hess, executive VP of products at comScore. “Through this integration, our clients can use the same age and gender demographics they’re already using for TV and digital media throughout the planning, activation and evaluation phases on OTT – helping them truly realize the vision of cross-platform marketing.”

(Photo via FamZoo Staff's Flickr. Image taken on May 25, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.