As TV stations gear up for midterm elections and the expected flood of political ad dollars, Tribune has created a new sales post to oversee political and issue advertising for the TV station group.
Kristin Long, who has been general sales manager for Tribune's WPHL-TV Philadelphia, will be VP, strategic sales for political and issues advocacy.
Long will report to Larry Wert, president of Broadcast Media, for Tribune.
Long comes well equipped for the post. Her resume includes group sales at ABC National Television Sales, and she was project manager at MediaAdVentures for the McCain 2008 presidential campaign, according to Tribune
Tribune owns stations in some battleground states, Florida, Ohio, WPHL in Pennsylvania, a point Long made in a statement about the new job. "I expect our stations to play important roles in national, state, and local elections as candidates and issues-advocacy groups consider the best way to reach voters.”
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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