Toyota Sponsoring Segment On 'CBS This Morning'

By ( Broadcasting & Cable )
Published

CBS said that Toyota has become the sponsor of the "Eye Opener" segment on CBS This Morning.

The segment is a fast-paced 90-second collection of audio and video clips that air at the top of the breakfast-hour news show at 7 a.m.

"We're excited about this new partnership with Toyota, which pairs a premium automaker with the premium broadcast that has put news back in the mornings," Jo Ann Ross, president, network sales for CBS Television Network, said in a statement.. "Since the launch of the broadcast, CBS This Morning, the ‘Eye Opener' has earned praise from viewers and advertisers alike."

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Toyota has also been sponsoring the Toyota Green Room feature on CBS This Morning. Financial terms of the deal were not disclosed.

"CBS has been a valued partner for many years. Toyota is proud to continue our relationship with the network and play such a big role in CBS This Morning's programming," said Dionne Colvin, national media marketing manager at Toyota Motor Sales, U.S.A.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.