Toyota Sponsoring Segment On 'CBS This Morning'

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CBS said that Toyota has become the sponsor of the "Eye Opener" segment on CBS This Morning.

The segment is a fast-paced 90-second collection of audio and video clips that air at the top of the breakfast-hour news show at 7 a.m.

"We're excited about this new partnership with Toyota, which pairs a premium automaker with the premium broadcast that has put news back in the mornings," Jo Ann Ross, president, network sales for CBS Television Network, said in a statement.. "Since the launch of the broadcast, CBS This Morning, the ‘Eye Opener' has earned praise from viewers and advertisers alike."

Toyota has also been sponsoring the Toyota Green Room feature on CBS This Morning. Financial terms of the deal were not disclosed.

"CBS has been a valued partner for many years. Toyota is proud to continue our relationship with the network and play such a big role in CBS This Morning's programming," said Dionne Colvin, national media marketing manager at Toyota Motor Sales, U.S.A.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.