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Toyota Goes to Graceland With Second-Screen Game

Toyota has signed up as the sponsor of Graceland Live, a second-screen live experience launching when the drama’s third season premieres Thursday.

Graceland Live — at GracelandTVLive.com — lets viewers answer questions, respond to polls, learn show factoids and win prizes while the program airs. Some questions tie into episodes in which Toyota vehicles are integrated.

An on-air leader board will display the top five players each week for both the East Coast and West Coast feeds.

The game also allows fans to share questions, facts and leaderboards on Twitter and Facebook. Sharing stuff boosts the players’ scores.

The network has run similar second-screen attractions for Suits and Chrisley Knows Best.     

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.