Toyota Goes to Graceland With Second-Screen Game

By ( Broadcasting & Cable )
Published

Toyota has signed up as the sponsor of Graceland Live, a second-screen live experience launching when the drama’s third season premieres Thursday.

Graceland Live — at GracelandTVLive.com — lets viewers answer questions, respond to polls, learn show factoids and win prizes while the program airs. Some questions tie into episodes in which Toyota vehicles are integrated.

An on-air leader board will display the top five players each week for both the East Coast and West Coast feeds.

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The game also allows fans to share questions, facts and leaderboards on Twitter and Facebook. Sharing stuff boosts the players’ scores.

The network has run similar second-screen attractions for Suits and Chrisley Knows Best.     

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.