ABC's Good Morning
America continued to trail NBC's Today
during Katie Couric's guest-hosting turn last week, though it did post smaller
margins with the number-one morning show than its season-to-date average.
For the week of April 2, GMA
drew 4.9 million total viewers to Today's
5.1 million viewers, a margin of 210,000 total viewers, according to Nielsen
data. In the key adults 25-54 demo, NBC lead with 2.14 million viewers over
ABC's 1.83 million, a margin of 306,000 viewers. Season-to-date, the margin
between GMA and Today is 501,000 total viewers and 437,000 viewers 25-54.
On Friday, the day that Matt Lauer confirmed he has signed anew long-term deal to remain co-anchor of Today,
GMA trailed Today by 25,000 total viewers (4.694
million v. 4.719 million).
GMAtopped Today only once last week in totalviewers, on Wednesday, April 4, and NBC still won out in the demo on that day.
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