Market-research firm TNS Media Intelligence is looking to take a bite out of ratings monolith Nielsen Media Research. In a partnership with satellite-TV operator DirecTV, TNS Media Research, TNS’ audience-measurement division, is developing the nation’s largest audience sample.
Dubbed TNS DirecTView, the sample will use 100,000 DirecTV subscribers to measure second-by-second viewing, both live and time-shifted via digital-video recorder, of programming and commercials.
Thursday’s announcement comes more than one year after TNS began working with DirecTV to measure subscribers’ use of interactive features.
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“Over the past 18 months, DirecTV and TNS have built a solid partnership, and today, we are providing in-depth analyses and reporting services in support of their advanced programming and advertising platform,” TNS Media Research chief operating officer George Shababb said in a statement. “Looking ahead, we are excited to be building on our excellent relationship with DirecTV and creating a platform to take audience measurement to the next level in the United States.”
