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TLC Names Sarlin Senior VP of Marketing

Jennifer Sarlin has been named senior VP of marketing at TLC, overseeing “creative brand strategy and overall marketing," according to the network. She’ll be based in the company’s Silver Spring, Md. office and will report to Nancy Daniels, TLC executive VP and general manager.

“We are thrilled to be welcoming Jennifer back to the network,” said Daniels. “She loves TLC as much as I do, and having her creativity and expertise at the helm of our already great marketing team is incredibly exciting.”

TLC is part of Discovery Communications.

Sarlin has over 20 years in the television industry. In 2007, she launched the agency Benzo Creative, where she is creative director and owner. She has worked on brands such as Bravo, Oxygen, Discovery and Animal Planet.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.