TelevisaUnivision has officially unleashed Vix, what the company calls "the first global large-scale streaming service created specifically for the Spanish-speaking world.”
While a beta version of the app debuted earlier this year, the full-fledged version launched March 31, featuring 50,000 hours of Spanish-language programming, including movies, series, live news and sports. That programming comes from current Univision and Teleivisa series as well as content from Televisa’s vault.
The release comes three months after Univision and Televisa completed their merger forming TelevisaUnivision.
“Our new service is not a rescanning of a TV offering,” said TelevisaUnivision CEO Wade Davis during a presentation in February. “What we're building is incremental to our TV business, hundreds of originals, thousands of hours of exclusive, live premium soccer, live original news, and an innovative product at an unbeatable price point.”
That unbeatable price point Wade refers to is free, at least for the ad-supported Vix version launched at the end of March. The company plans to launch SVOD service Vix Plus, which will offer 3,000 live soccer games and premium original content, later this year. The price for Vix Plus has not yet been announced but viewers will be able to sign up for the premium service via the Vix app.
TelevisaUnivision plans to invest billions of dollars in original content, producing 1,000 hours of exclusive original programming this year.
“This audience is still underserved, given that there is not one single global streamer that fully and exclusively targets them with Spanish-language-first content,” TelevisaUnivision Chief Transformation Officer Pierluigi Gazzolo said. “Only a fraction of the content (that) the global services offer is originally produced in Spanish. Second, we will be putting Spanish-language content and our culture at the center of everything we do.”
How Much Does Vix Cost?
Vix is free.
Vix Plus, a paid version of the service, will launch in the second half of the year and offer 3,000 live soccer games and Vix Plus originals.
Where Can I Stream Vix?
Vix is available on Android and iOS mobile devices as well as Android TV, Fire TV, Roku, Apple TV, and Samsung TV.
Viewers can also stream Vix via web browsers.
What Will Happen to PrendeTV, Blim TV and the Legacy Vix Platform?
What Countries Is Vix Available In?
The service is available in the U.S. and Mexico along with 19 other Latin American countries.
Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.
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