'Teen Beach Movie' Draws 8.4 Million Viewers

Disney Channel's Teen Beach Movie made a big ratings
splash in its July 19 premiere, averaging 8.4 million viewers, according to
network officials. 

The movie, which stars Ross Lynch (Disney's Austin &
) and Maia Mitchell (ABC Family's The Fosters) as friends who
get transported into a 60's-themed beach blanket film, is the fifth most
watched of Disney's 91 original movies and the third most viewed network
original movie ever among kids 2 to 11 and kids 6 to 11, behind only 2007's High
School Musical 2
and 2009's Wizards of Waverly Place: The Movie, according
to network officials.

The movie, which will have several
interactive-enhanced repeats over the next week
, is the best performing
Disney original movie in more than four years in total viewers and nearly six
years among key kids demos.

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.