TCA: Kevin Reilly on ‘Reinventing’ TNT, TBS

By R. Thomas Umstead
( Broadcasting & Cable )
published

Complete Coverage: TCA Winter Press Tour

Pasadena, Calif—Touting a complete “reinvention” of TBS and TNT, the networks’ president, Kevin Reilly, said the veteran programming outlets will soon reflect a changing TV environment. 

Reilly, speaking Thursday at Turner’s Television Critics Association tour event, said the networks – through a four-prong effort that will include the addition of quality originals, improved consumer experience, a new business paradigm and investments in growth – will radically change the struggling brands.

While Reilly admitted that the networks ratings are down – mostly, he said, due to inadequate Nielsen measurement – he said the new strategy will bring greater fortunes to the network.

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.