Vowing to be one of the top global media companies of the future, Discovery president and CEO David Zaslav Tuesday outlined how the company is positioned well to serve global consumers across platforms.
Zaslav opened Discovery’s Television Critics Association winter press tour presentation by stating the company is the second biggest in terms of media consumption behind only NBCUniversal. He added that its networks -- including the recently acquired Scripps services including Food Network and HGTV -- can serve all demos of viewers.
“We can own the kitchen with food and cooking, we can own home design with HGTV; we can own home repair with HGTV and DIY; we can own the garage with Motor Trend; we can own inspiration with Oprah Winfrey and living,” he said.
While consumers will be able to get scripted content in five to 10 places going forward including Netflix, HBO, Showtime and Starz, Zaslav said that Discovery will be able to serve viewers in all other areas. “[Scripted] is the ball; we are the rest of the field … and we think it's where the ball is going to be” he said. “We’re quality content that people love, whether it's food or home, or natural history -- its still what people spend more than 40% to 50% of their time viewing across all platforms,” he said.
On the international side, Zaslav said Discovery is the top media sports company, and he pointed to Discovery’s recent deal with Tiger Woods for its Golf TV SVOD service as an example of Discovery’s ability to serve sports fans with high quality content.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.