Super Bowl LI drew an average 48.8 rating and 72 share in metered markets, down from last year but peaking late as the New England Patriots staged a historic comeback and won in overtime.
Last year’s game drew a 49 metered market rating.
Ratings for the Fox broadcast peaked at a 52.1 rating and a 74 share from 10 p.m. to 10:30p.m. ET.
Pittsburgh was the highest-rated market for the Super Bowl with a 58.9 rating.
The game drew a 54.3 rating in Boston and a 57 rating in Atlanta.
The halftime show featuring Lady Gaga drew a 50 overnight rating. It would be the fourth straight year in which the halftime show drew higher ratings than the game.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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