Super Bowl Draws 48.8 Metered Market Rating

By Jon Lafayette
( Broadcasting & Cable )
published

Super Bowl LI drew an average 48.8 rating and 72 share in metered markets, down from last year but peaking late as the New England Patriots staged a historic comeback and won in overtime.

Last year’s game drew a 49 metered market rating.

Ratings for the Fox broadcast peaked at a 52.1 rating and a 74 share from 10 p.m. to 10:30p.m. ET. 

Pittsburgh was the highest-rated market for the Super Bowl with a 58.9 rating.

The game drew a 54.3 rating in Boston and a 57 rating in Atlanta.

The halftime show featuring Lady Gaga drew a 50 overnight rating. It would be the fourth straight year in which the halftime show drew higher ratings than the game.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.