Sunny, With 8-to-5 Odds on Rain

By John Eggerton
( Broadcasting & Cable )
published

In an American Idol take on recruiting, ABC affiliate KTNV Las Vegas will search for its traffic reporter via a casino cattle call.

The new reporter will actually work for Traffic.com, which produces the traffic reports for the Journal Broadcast Group station.

Applicants will get 60 seconds to deliver a report to a panel of judges ensconced at the Tuscany Suites and Casino on Flamingo Road.

Ten finalists will be picked, who will then appear for two weeks on the station, with viewers picking the winner.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.