Starz Moves to MPEG-4 with Motorola
Starz Entertainment said it will begin migrating its satellite transmissions from MPEG-2 compression to MPEG-4 advanced compression by investing in a four-channel, HD MPEG-4/AVC encoding system from cable-equipment giant Motorola.
The premium programmer became the latest cable network to adopt MPEG-4 compression to conserve satellite bandwidth as it expands its HD offerings.
The Motorola MPEG-4 system -- currently being implemented for Starz’s existing HD channels Starz E, Starz Kids and Family HD, Starz Edge HD and Starz Comedy HD -- compresses, encrypts, modulates and receives HD signals within a single integrated transmission system.
Also included in the new transmission system is DVB-S2 satellite modulation gear, which can increase a satellite transponder’s output by up to 50%. Starz said upcoming HD channel Encore HD will also be launched using MPEG-4.
A key selling point for the Motorola MPEG-4 system, said Ray Milius, senior vice president of programming operations and information technology for Starz, was its development of an integrated receiver/decoder for affiliates, the DSR-6050, that will receive the MPEG-4 signals and then transcode them to MPEG-2 compression for delivery to existing digital cable set-top boxes.
HBO also cited the importance of such backward-compatible receivers when it selected Motorola last year for its conversion to MPEG-4 delivery for all of its networks.
"Starz has a history of delivering the best in first-run, hit films in HD, and we continue to expand our programming lineup with the highest quality for our viewers,” Milius said in a statement. "Motorola's highly efficient MPEG-4 encoding system allows us to seamlessly migrate from MPEG-2 to MPEG-4 with the video quality that we require while conserving satellite bandwidth to deliver diverse additional HD content for our customers.”
The smarter way to stay on top of broadcasting and cable industry. Sign up below