SportsCastr, the live-streaming platform that lets fans comment during game telecasts, is launching FanChain, which lets sports fans earn and redeem tokens.
FanChain uses a version of blockchain built specifically for the sports business.
On SportCastr, viewers can send broadcasters virtual gifts and tips. Those gifts can be redeemed for Fanz tokens.
“The rise of digital-first distribution platforms, social networking, live video and blockchain technology have all converged to pave the way for SportsCastr to thrive,” said Kevin April, CEO of SportsCastr. “With the launch of FanChain, anyone can use SportsCastr to not only connect with a global network of like-minded sports fans, but to enter a new digital economy.”
The cryptocurrency system give athletes, teams, leagues and media a way to promote and reward fans and for creating value.
The reward system is being supported through a partnership with FanWide, which helps fans find local game watch parties.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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