Endemol Beyond USA debuted its Smasher diginet Oct. 7.
The eSports and gaming focused network is anchored by Legends of Gaming, which is hosted by Tobuscus’ Toby Turner.
Smasher will also feature seven new series, including Jesse Wellens-hosted Rule'm Sports, Rule'm Sports: Offsides, Game Fame, We're in the Game, Fantasy League, Pro v Pro and Smashed Up.
“eSports is trending globally and we’re excited to be at the tipping point with 'Legends of Gaming’ hosted by the mega-talented Toby Turner,” says Endemol Beyond USA’s Adrian Sexton. “Our premium networks’ strategy…puts us right in the middle of one of the most passionate and intense fan bases in digital. Game on!"
Endemol Beyond USA, the digital content arm of Endemol Shine North America, launched its first digital network, Icon, earlier this year.
Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.
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