Telemundo hired top multicultural media buyer Lia Silkworth as senior VP of insights and consumer development.
Silkworth, previously executive VP, managing director at Starcom MediaVest Group, will be responsible for synthesizing insights from quantitative and qualitative data to provide guidance on brand performance, multiplatform viewing and other business goals.
“The addition of Lia to our leadership team strengthens our strategic capabilities and positions us for continued success,” said Luis Silberwasser, president of Telemundo Network and NBC Universo. “Lia's deep knowledge of the Hispanic media industry, as well as her established track record of utilizing data and insights to drive strategy and innovation, will be vital as we continue to evolve our content, consumer and commercial strategies."
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.